London as a fashion capital

London is one of the most important fashion capitals in the world. Paris, New York, Milan and London – the power four. But how did London get on this prestigious list? I will analyse what makes London so attractive for a fashion industry, and how it all comes together. First of all, it all began…

MISSGUIDED in LONDON

Missguided first flagship store Today Missguided launched a brand new flagship store in London, Westfield Stratford. This is exciting news, since it doesn’t have physical stores anywhere else in the world.  They also had a launch party on 22 of November, with behind the scenes photos all over social media. Missguided new campaign face Baddie…