Exhibition review

I have visited the exhibition called ‘Shaping the Body’ in the York Castle Museum that has opened recently. It explores 400 years of body changes, fashion, food and lifestyle. Once inside, you could find souvenir shop and café, as well as gallery that was divided into two sections, with two entrances leading to various other…

Virtual reality and fashion

It sounds like a far – fetched future, but it’s happening now. Brands want to increase their popularity (brand awareness) and earnings, therefore, virtual reality is a perfect way to do that. Companies, such as Topshop, Dior and Balenciaga use virtual technology as part of their marketing strategy. Topshop used virtual reality headsets to broadcast…

Kenzo x H&M campaign

H&M is known for designer collaborations, and this time Swedish retailer is joining forces with Kenzo, French fashion house. The campaign will be shot by photographer Jean – Paul Goude. The collection features womenswear, menswear and accessories. It will be released on November 3rd, 2016 in more than 250 stores worldwide and online. Collection consists…

Brexit and its meaning to the fashion

Since the Brexit happened, pound plunged to new lows, economy is staggering and the element of uncertainty appeared for this new future. I am going to analyse what meaning Brexit has to fashion and its talent in Britain. Newspaper “The Guardian” states: “Brexit is a disaster for British fashion” – and WGSN questioning: “What now…