MISSGUIDED in LONDON

Missguided first flagship store

Today Missguided launched a brand new flagship store in London, Westfield Stratford. This is exciting news, since it doesn’t have physical stores anywhere else in the world.

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Missguided announced its first store opening day in August

 They also had a launch party on 22 of November, with behind the scenes photos all over social media.

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Missguided new campaign face Baddie Winkle available to meet in the store opening

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Store layout represents the brand well, with pink colour and motifs, as well as a shiny sign
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Prior to opening the shop Missguided advertised on buses to increase brand awareness & new shop opening with slogan: “unicorns are real”

The store opening was successful with lots of people storming into the shop, trying on clothes and taking pictures. It was successful, because brand is proactive on social media, making customers excited about the new store opening, its exclusive pictures, behind the scenes, and collaborations.

References:

https://www.instagram.com/missguided/

http://www.cosmopolitan.co.uk/fashion/news/a45990/missguided-opening-first-uk-store-london/

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