Sustainable & ecological lifestyle

In the past year, the interest in veganism has grown almost 300% amongst British. People are becoming more conscious about the environment and they are taking action to help the planet become a better place. Society has started taking more care of their health, with millennials prioritizing it as one of the most important values….

Genderless beauty

Men are taking fashion and beauty scene by the storm, more than ever before. The norm that makeup is only for women is being shattered. Now, it is becoming a new trend, and major makeup companies are choosing men, who wear makeup to be featured on the advertisements, or as brand ambassadors. Maybelline has recently…

Evening wear trends

Sequins. They are favourite amongst the party goers, the trend was inspired by the 80’s glitz and glam, with designers creating collections with strong shoulder pads & sequinned dresses. One of the most popular style still remains a classic, mini sequin dress. 2. Velvet has recently flooded shops with many colours available, most popular are…

FASHION INDUSTRY CHANGES

Italian fashion house Bottega Veneta is joining Burberry, Tom Ford and Gucci by fusing its men and women collections together. Instead of four men’s and women’s collections there will be only two collections annually – September and February. As Gucci CEO Marco Bizzari said: “Maintaining two separate, disconnected calendars has been a result of tradition…

MISSGUIDED in LONDON

Missguided first flagship store Today Missguided launched a brand new flagship store in London, Westfield Stratford. This is exciting news, since it doesn’t have physical stores anywhere else in the world.  They also had a launch party on 22 of November, with behind the scenes photos all over social media. Missguided new campaign face Baddie…

Exhibition review 2

Exhibition review – Fashion and Freedom Fashion and Freedom is exhibition located in Manchester Art Gallery and is available from 13 May to 27 November. It is a part of 14-18 scheme, which holds exhibitions around the UK about the First World War in theatre, fashion, film etc. The exhibition showcases First World War woman’s…

Exhibition review

I have visited the exhibition called ‘Shaping the Body’ in the York Castle Museum that has opened recently. It explores 400 years of body changes, fashion, food and lifestyle. Once inside, you could find souvenir shop and café, as well as gallery that was divided into two sections, with two entrances leading to various other…

Virtual reality and fashion

It sounds like a far – fetched future, but it’s happening now. Brands want to increase their popularity (brand awareness) and earnings, therefore, virtual reality is a perfect way to do that. Companies, such as Topshop, Dior and Balenciaga use virtual technology as part of their marketing strategy. Topshop used virtual reality headsets to broadcast…

Kenzo x H&M campaign

H&M is known for designer collaborations, and this time Swedish retailer is joining forces with Kenzo, French fashion house. The campaign will be shot by photographer Jean – Paul Goude. The collection features womenswear, menswear and accessories. It will be released on November 3rd, 2016 in more than 250 stores worldwide and online. Collection consists…

Brexit and its meaning to the fashion

Since the Brexit happened, pound plunged to new lows, economy is staggering and the element of uncertainty appeared for this new future. I am going to analyse what meaning Brexit has to fashion and its talent in Britain. Newspaper “The Guardian” states: “Brexit is a disaster for British fashion” – and WGSN questioning: “What now…